Home» News» 【Good News】 Our University Wins National First Prize in 2025 Belt and Road Initiative (BRI) National Business Elite Challenge Brand Planning Competition for International Students

On May 15, 2025, the BRI National Business Elite Challenge Brand Planning Competition for International Students and the National Business Elite Challenge Brand Planning Competition (International Students Division) National Finals concluded in Xi’an. A team of five international students from the International Economics and Trade Program of our university’s International Education College won the National First Prize for their project entitled Goji Blest. Additionally, our university was honored with the Best Institutional Organization Award.

The BRI National Business Elite Challenge Brand Planning Competition, hosted by the China Council for the Promotion of International Trade (CCPIT), aims to build an international business practice platform and foster exchanges and cooperation among youth from BRI countries in fields such as brand management and marketing.

This year’s competition attracted over 60 teams from more than 20 universities across China, with participants hailing from 35 countries, including Russia, Thailand, Malaysia. More than 30 international students from our university’s International Education College enrolled in the competition.